Marketing Statistics in Vietnam That Will Blow Your Mind

For a country the size of Vietnam, it should be no surprise that more than 64 million people are known internet users. In case you might be wondering, this is more than 60% of the population. In fact, according to We Are Social, more than 50% of the Vietnamese population are also social media users.

But what other marketing stats do we know about Vietnam?

Marketing Statistics in Vietnam That Will Blow Your Mind

Let’s take a look at some of the most interesting technology and marketing statistics for Vietnam.

Internet Usage and Mobile Phones Statistics in Vietnam

Incredibly, more than 70% of the population has access to a mobile phone and 50 million of these people claim to use social media on their smartphone. While these numbers are rather surprising, this is also a 28% increase in just one year.

In other words, more than 14 million people have started using the internet since January 2017. With that said, social media users have also increased by 20% in Vietnam, a figure of approximately 9 million people.

At the same time, mobile is still only second to the television when it comes to watching the news. As you may know, this trend is somewhat behind in comparison with the western world where most people use mobile devices and consume very little television.

Laptops and IT Statistics for Vietnam

The IT industry in Vietnam is booming but this fast moving sector is also expected to account for more than 10% of GDP in 2020. It is believed that 43% of the population have access to a laptop and 21% of the population use these laptops to access the web. Did you know that spending time online is the second most popular thing to do for Vietnamese? According to Statcounter, the only thing that beats this activity is spending time with family and friends.

How Much Time Are Vietnamese People Spending Online

71% of online users say that they watch videos every day, while the average length of time for most social media users is 2 hours 35 minutes. Among the social media channels, 54% of online users access Facebook, more than 30% prefer YouTube and just 6% favor Twitter.

As for one of the most interesting stats about marketing in Vietnam? Just 8 million people purchased items online last year, which is actually an increase of over 8%.

And in case you might be asking yourself, there’s a 99.9999999978% chance that these statistics will increase significantly in the years to come!

About the Writer: Derek Cullen is the author of Deadly Content, a content writing service for small businesses and entrepreneurs.